Infinidat Blog

First Impressions of Infinidat: Answering the “Why” Question

When I joined Infinidat as SVP of EMEA and APJ recently, people naturally asked me, “Why did you go to Infinidat?”

My path to Infinidat has given me insights about the evolution of storage and the competitive landscape. I had spent 12 years at EMC and, more recently, I was heading up sales for Hitachi’s storage business in northern EMEA. As I have seen the changing needs of enterprise customers for storage, I did extensive research before I made my move.

Did I know something about this AI-based storage company called Infinidat that others do not know yet?

The answer is yes, I believe I do. What I uncovered is that Infinidat is laser-focused with the best-quality storage solutions at scale that incorporate AI technology on the planet today. This sets Infinidat apart. And it’s important not to underestimate the importance of this focus.

While I was enthusiastic on Day One at the company to sell the type of modern storage architecture that the enterprise market and cloud service providers can really benefit from, I want to explain why I am even more excited now about joining Infinidat and to share my first impressions in the early days with the company.

I am now part of a company where every employee wakes up every day to ask, “How are we going to deliver better enterprise storage to customers today?” Everyone at Infinidat is moving in the same direction to innovate and better support customers. Everyone is committed to keep raising the bar for customer satisfaction. The passion to make customers successful is extremely high within Infinidat.

I have been pleasantly surprised to learn how Infinidat is able to deliver true “white glove service” to its customers broadly and consistently. The focus of the channel-dedicated sales teams, support teams and marketing team is a core strength. Infinidat personnel work very closely with channel partners to co-sell and win highly competitive bids to drive growth.

The track record of Infinidat is, of course, a storied history. The company was founded by the storage industry visionary Moshe Yanai who set out to create a better storage solution at lower CAPEX and OPEX. What he and the product development team did was nothing short of remarkable.

Today, leveraging the decade of technical leaps and bounds forward, Infinidat is a fast-growing, innovative company that provides software-defined storage solutions with not only a modern architecture but also comprehensive AI technology throughout the solution, including deep learning, to enable a set-it-and-forget it experience. The portfolio of Infinidat solutions is marked by unmatched technological differentiation, which is great news for our existing and future partners.

We, along with our channel partners, can go into competitive enterprise-class RFPs with world-class solutions that are differentiated from the competition, rationalized financially to drive substantial cost savings for enterprise customers and service providers, and well-positioned as the premier choice for storage consolidation. The InfiniBox® and the InfiniBox SSA® are best-in-class, petabyte-scale storage block platforms, and Infinidat’s customers are predominantly on the Global Fortune 500 and Global 2000 lists.

The company also provides a best-in-class data and cyber resilience solution that combines a storage platform and cybersecurity capabilities that strengthen a company’s comprehensive cybersecurity strategy. Infinidat is leading the way to build out cyber-resilient storage as a key cyber security element of customer environments.

Overall, the combination of technological innovation, customer centricity, global relevance, visionary leadership, best-in-class service and support, flexible consumption models, and the laser-focus on storage I have touted is a powerful recipe for a competitive refresh that will unlock greater value for enterprise customers.

Infinidat is set to take the market by storm.

About Richard Bradbury

Richard Bradbury is the SVP, EMEA & APJ at Infinidat. Prior to joining Infinidat, he was VP and GM of Northern EMEA at Hitachi, where he spent five years with steadily increasing responsibilities. Before that, he spent three years at SAS, responsible for regional alliances and channels, and 11 years at EMC driving sales growth internationally, selling to service providers and large global enterprise customers.