Infinidat Blog

The Standard in Enterprise Storage – New Eye-Catching Look, Expanded Industry Acclaimed Value

The enterprise storage needs of Infinidat’s customers are ever expanding. To stay ahead of the pace of changing customer requirements, Infinidat has evolved. We are a different company today than we were two years ago. Since 2021, Infinidat has expanded its industry acclaimed enterprise solutions portfolio and won numerous awards. We have been on a transformative journey that delivers powerful technical and business benefits for our customers.

The transformation of Infinidat has brought many more enterprises and service providers to the point of asking, “What makes Infinidat stand out?” Answering this question is significant because it speaks to what makes Infinidat unique as a storage brand with which enterprise customers and partners can connect. They want to know what Infinidat represents.

To answer this question, we have rolled out fresh, bold branding to reflect the infusion of energy, creative thinking, and boundary-pushing value for our customers. At the same time, we’ve also branded InfuzeOS™, the unique operating system that delivers the extensive technical innovations that underpin Infinidat’s solutions and create an enterprise storage platform with unmatched capabilities and value. We are proud to take our brand in a striking new direction to underscore the new, powerful reality of our company.

As a brand, Infinidat has become the storage solutions standard in the enterprise, delivering industry-leading innovative storage solutions to meet today’s most demanding enterprise workloads. We provide the best customer experience in the industry. Today, as several storage industry analysts have noted, Infinidat sets the standard for enterprise storage, going above and beyond. As such, the time is right to set a new standard for our branding as well − one that is more differentiated, modern, memorable, and impactful.

Our new look-and-feel conveys the sense of vibrancy that is infused across everything to do with Infinidat. With the new branding, we now visually represent what we have become, expanding and extending Infinidat’s eye-catching presence in the marketplace.

Whenever people see the ultraviolet color, they will Think Infinidat for cyber resilient storage – To Infinidat and beyond. The strength of the Infinidat brand is more powerful than ever. To welcome you to experience this might, I am very proud to introduce you to our new branding. I invite you to watch the following video that answers the question “What makes Infinidat stand out?”

A five-time Gartner® Magic Quadrant™ leader and winner of 22 storage industry awards in 2022, Infinidat has proven its mettle to provide enterprises across the globe with innovation and proven execution. The company delivers an outstanding portfolio of best-in-class storage solutions for enterprises and service providers seeking the best in primary storage, modern data protection, DR/BC, and cyber storage resilience. When our channel partners bring Infinidat into a new implementation, they will bring “The Standard in Enterprise Storage” and leader with refreshed branding that injects new energy.

About Christie Flanagan

Christie is Senior Director of Marketing Communications for INFINIDAT. Prior to joining INFINIDAT, she led corporate marketing for IT management software company, Kaseya, and supported Oracle’s web experience management solution, WebCenter Sites, in a product marketing role. Christie was responsible for marketing and analyst relations at FatWire Software prior to its acquisition by Oracle. She has over fifteen years of experience as a business-to-business marketer specializing in AR/PR, branding and creative, content marketing, digital marketing, and demand generation for complex sales.