Mark Radford, Director Enterprise Sales UK, Infinidat, discusses the various growing pains facing the modern I.T. leader. Big Data and the need for near continuous availability has changed the way businesses approach their capacity requirements. Driven by market forces and expected to reach 150 zettabytes stored globally by 2025 - according to IDC - data is growing at unprecedented rates. This has created an explosion in long-term data retention and archive access challenges like never before. But how can IT decision makers effectively and economically archive data, automate it, instantly access it and monetise it in the modern age?