Add Infinidat Inc. to the collection of storage companies pivoting toward data protection. Rather than viewing their storage legacy as baggage, the company says it provides a wrought iron foundation for its end-to-end data backup and protection services. Infinidat designed its architecture for mixed flash and non-flash workloads (with speeds actually beating all-flash) from the beginning. It has integrated its storage architecture with software from backup and protection from companies like Veeam Software Inc. and Veritas Technologies LLC. For example, its InfiniBox storage array is integrated with backup apps from Veeam and Commvault Systems Inc. for super-fast snapshots and deduplication in a simple, end-to-end solution, according to Neville Yates (pictured, right), senior director of data protection solutions at Infinidat.

Now that we have Commvault Version 11 and the blazing fast INFINIDAT infrastructure in place, the issues we experienced with our old infrastructure have disappeared. Backup windows have shrunk dramatically. Restore times are faster. We are even seeing benefits we did not expect. For example, data deduplication is much more effective, allowing us to get more “bang for our buck” from our storage hardware. Overall, the improved performance and capacity have made our backup activities very, very boring – just how I like it.

We attended a SFD16 session at Infinidat‘s offices in Waltham, MA a couple of weeks ago. The session was led off by Doc D’Errico (@docderrico) but CTO, Brian Carmody (@initzero) did most of the talking and Erik Kaulberg (@ekaulberg) discussed some of their new products. I have known Doc, Erik and Brian for years and all of them are industry heavyweights, having worked at major and startup storage companies for decades.

FLASH STORAGE HAS EMERGED AS A KEY TECHNOLOGY TO HELP BUSINESSES enhance performance, optimize efficiency, and support analytics projects. It’s also prohibitively expensive at scale. Fast-growing storage company INFINIDAT is changing that by leveraging machine-learning technology to significantly reduce the cost of petabyte scale flash storage, making it affordable to many.

The vendor is expanding to adjacent markets for data protection and cloud storage with its ambitious announcement. Will INFINIDAT’s new portfolio further disrupt the highly competitive storage market?

After only four years on the market, INFINIDAT has built a large customer base for its tier-one storage, with fast sales growth and profitability. It has also boosted its maximum system capacity to a giant 8PB. What is the key to its success?

In today’s increasingly data-driven world, businesses need to invest in robust data storage solutions to help position their organizations for long-term success. And in terms of data storage, hybrid flash storage solutions that leverage artificial intelligence (AI) and machine learning (ML) can decrease data storage risks and increase performance and reliability.

INFINIDAT, a well-funded storage startup with a positive cashflow and a growing position at the high end of the storage market, is here this week at the VeeamON event – the first time they have attended. They are fresh off the March announcement of a product integration with Veeam, their first work together. After several years of being a single product company, they now have a suite of offerings, which they are presenting to Veeam customers and partners at the event. They are also trying to interest more of Veeam’s top partners in working with them, in order to expand their value channel.

This week, Petri is at VeeamOn in Chicago and while at the show, we are talking with companies throughout the enterprise industry about how their software and services can help you secure, backup, and make sure that your environment is always available. On this episode of the Petri Dish, we are talking to Infinidat about how their unique solution works with the largest of enterprise customers and how it helps you store more but pay less without sacrificing performance.

Public cloud services are undoubtedly the fastest way for any individual or organization to get compute and storage resources in a pinch. No need to handle infrastructure capacity, you get what you need, and get it now. However, consuming services instead of being the infrastructure services provider creates new challenges. As the saying goes, with cloud it’s cheap to fail but expensive to succeed.