The world has had a clear view of the rapid advancement of AI into the mainstream of business and society over the past couple of years. As a result, spending on AI overall is expected to more than double by 2028, when it is forecast to reach $632 billion (approx. £462 billion), according to the global IT analyst firm IDC. Spending on generative AI (GenAI), specifically, is expected to reach $202 billion (approx. £148 billion) over the next three years, comprising 32% of overall AI spending. The money will largely be spent on AI-enabled applications, services and infrastructure, including AI-optimised, software-defined storage for enterprises.