Press Release

INFINIDAT and specialist distributor M2M Enterprise announce UK-wide partnership

Bromley, London, UK
July 5, 2017

INFINIDAT and specialist distributor M2M Enterprise announce UK-wide partnership

INFINIDAT, a leading provider of enterprise data storage solutions and M2M Enterprise, an award-winning specialist memory, server and storage distributor, today announced their partnership through a UK-wide distribution agreement.

M2M Ltd, founded in 1998 and based over two sites in Bromley, UK, will be INFINIDAT’s first UK distributor.

By adding INFINIDAT’s petabyte-scale enterprise-class data storage solutions to enhance its portfolio, M2M Enterprise completes its top end storage offering, and will enable INFINIDAT to grow its high-end level reseller base.

Gregory Scorziello, UK country manager for INFINIDAT, said, “We were looking for a distributor with a focused approach, whose key aim was to introduce new, rather than mainstream technologies to the market and who would treat INFINIDAT’s offering strategically. With its dedicated sales team and marketing resources, M2M Enterprise will not only help us grow our market in the UK, but also introduce the organisation to specialist resellers who see INFINIDAT as a strategic vehicle with which to drive incremental revenue, profit and market share.”

INFINIDAT’s flagship enterprise storage array, InfiniBox, best known for its high performance (99.99999% uptime), reliability, availability and innovative “self-healing’’ architecture, delivers powerful storage capabilities in one unified solution that can be easily leveraged to address the management and analytical needs of Big Data, enabling access to multiple databases and sources, managing growing volumes of data and virtualised data centre and cloud storage.

Ged Mitchell, Managing Director of M2M Ltd, said, “Whilst developing M2M Enterprise, and with the emergence of flash, we wanted to engage with an innovative and disruptive storage array vendor. We see INFINIDAT as a key enterprise player within our portfolio, providing the top performing, most advanced storage offering.”

Working with specialist storage VARs and corporate VARs, M2M Enterprise will be targeting a number of verticals for INFINIDAT, including eGaming, financial services, insurance, MSPs, cloud providers, and large Big Data users. The partnership has already borne fruit with the customer win of brightsolid, a successful UK cloud provider based in Aberdeen and Dundee, Scotland.

M2M plans to support the ten plus INFINIDAT specialist resellers through lead generation, focusing on end user engagement, commercial and technical support and an insured credit line for orders placed.

M2M works with tier one, industry-leading, disruptive vendors such as Samsung Semiconductor, Samsung Electronics, Seagate, Micron, Elastifile and PrimaryIO in the supply of, HDD, solid state and PCIe drives, optical and flash storage products as well as Enterprise software and hardware solutions.

Companies who acquire, store and analyse the most data achieve the greatest competitive advantage. INFINIDAT helps clients achieve a competitive business advantage at a disruptive price point by delivering 1M IOPS of performance, 99.99999% reliability and scales from 115 terabytes to over 10 petabytes in a single 42U rack. Automated provisioning, management, and application integration provide a system that is incredibly efficient and easy to deploy and manage. INFINIDAT is changing the paradigm of enterprise storage while reducing capital requirements, operational overhead, and complexity.

INFINIDAT: Storing the Future.

About M2M Direct & M2M Enterprise
M2M Ltd, incorporated in 1998, is a specialist storage and memory distributor with a Worldwide Client base of System Integrators, Corporate VARs, MSP, ISPS, Fortune 500 and FTSE 100 clients. We work directly with tier 1, industry leading and disruptive vendors such as Samsung Semi Conductor, Samsung Electronics, Micron, SK Hynix, Seagate, PrimaryIO, Elastifile, and of course Infinidat for our top end storage offering. Working with next generation hardware and software technologies, we offer industry vertical storage and server appliances” for many of the challenges facing our partners and customers.