To reduce storage deployment time and lower latency in VMware cloud environment. INFINIDAT announced that Brightsolid Online Innovation Limited (brightsolid), a UK cloud provider and part of the DC Thomson Group, has implemented the InfiniBox enterprise storage array to improve storage performance and reliability in its VMware cloud environment. Using InfiniBox, brightsolid reduced the time to deploy storage from hours to minutes, and lowered write latencies from 2-10 ms to below 1ms, thereby gaining a competitive edge in its market. “Our mission is to deliver technical innovation with personal service. By this, we mean finding the best way to apply the most effective technology so that we always surpass the expectations of our customers in the performance, reliability and price of our service,” said Richard Higgs, CEO, brightsolid. “InfiniBox has delivered the outstanding performance we require s we serve some of the most data-intensive industries, such as energy. Flexibility is one of our key priorities and the scalability of the InfiniBox platform meets this requirement, particularly where customers need to quickly spin resources up and down depending on business demand and budget.”