The future-defined vs media-defined storage strategy and the dash for all-flash

A glance at the IT storage industry press today would reveal an avalanche of marketing aimed squarely at convincing readers that the future of IT storage is “all flash” or SSD-based (solid state disks).Indeed, with much of the messaging one would be forgiven for thinking that flash is the panacea for storage and that the HDDs (hard disk drives) are headed for a mournful demise. However, the truth couldn’t be further from the picture painted by this all-flash-marketing firehose. The hard disk drive industry is in fact very much alive and well.

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