Press Release

Infinidat’s CMO Recognized as One of the CMO Alliance’s CMOs to Watch in 2024 and Named a Finalist for the OnCon Icon 2024 Top 100 Marketer of the Year

Waltham, Mass.
February 7, 2024

Infinidat, a leading provider of enterprise storage solutions, today announced that its Chief Marketing Officer (CMO), Eric Herzog, has been named one of the top “CMOs to Watch” in 2024 by the CMO Alliance, based on a series of nominations from several storage GM’s and storage industry vice presidents. He has also been selected as a 2024 Finalist for the Top 100 Marketer Award in the annual OnCon Icon awards, where he is the only Finalist from the storage industry. The OnCon Icon award is based on peer voting, which ends on February 15th. Herzog is a storage industry veteran with four decades of top-tier executive experience in marketing, sales, business development, and product management.

Herzog has transformed Infinidat into an award-winning enterprise storage brand. Since joining the company, Infinidat has earned over 20 prestigious industry awards annually for three consecutive years, gaining Gartner Magic Quadrant leadership status for the 6th year in a row as the only privately-held company on the “go-to list” for enterprise IT buyers. Regarded for his technical prowess and strategic vision, Herzog has pioneered innovative brand, channel, product, and thought leadership programs that have rapidly accelerated revenue growth. As both a strategist and technology evangelist, he has achieved outstanding success expanding market visibility, igniting excitement in the channel, and making significant industry impact.

“Marketing in the storage industry has evolved to not only communicate about technical value, but also about business value, and it takes an integrated marketing approach to truly unlock the power and potential of this message,” said Eric Herzog, CMO at Infinidat. “A full marketing mix from channel to technical to digital to product to press and analyst relations is required to drive delivery. My team and I continue to elevate storage industry marketing, managing it strategically as we have dramatically increased awareness that enterprise customers and cloud hosting providers can obtain this highly desirable, dual value from Infinidat’s storage solutions.”

While focused on elevating marketing of the company, Herzog has a long history of earning top awards in the IT industry, ranging from “CMO of the Year” to CRN Channel Chief (twice) to a storage industry lifetime achievement award, among others. Combining Fortune 500 scale with start-up agility, Herzog’s excellence across metrics led InsightSuccess to name him among the Most Influential CMOs to Watch in 2022. In 2023, he led his high-performance marketing team to win recognition as one of the Top 50 Marketing Teams in the world. Among his other notable recognitions are:

Winners for the OnCon Icon Award will be announced on April 23, 2024. To cast your vote before the February 15th deadline, click here.

About Infinidat
Infinidat helps enterprises and service providers empower their data-driven competitive advantage at scale. Infinidat’s software defined storage architecture delivers microsecond latency, 100% availability, cyber storage resilience and scalability with a significantly lower total cost of ownership than competing storage technologies. The company offers an award-winning portfolio of enterprise storage solutions for primary and secondary storage deployments. The corporate headquarters are based in Herzliya, Israel, and U.S. headquarters in Waltham, Massachusetts. For more information, visit

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Sapna Capoor
Director of Global Communications
[email protected] I Mobile: +44 (0) 7789684159