Press Release

CRN Names Infinidat’s Mitch Diodato as a 2023 Channel Chief

Waltham, Mass.
February 6, 2023

Infinidat, a leading provider of enterprise storage solutions, today announced that CRN, a brand of The Channel Company, has named Mitch Diodato, Senior Director of Channel Sales for the Americas, to its 2023 Channel Chiefs list. Every year, this list honors the IT channel executives who work tirelessly to advance the channel agenda and deliver successful channel partner programs and strategies.

The 2023 CRN Channel Chiefs were selected by the editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem. As a leader of channel sales in the Americas, Diodato helped contribute to the elevation of Infinidat’s channel partner program as a 5-star rated program in the past year and to the January 2023 launch of Infinidat’s new Infuziast Certification program.

Diodato has more than three decades of experience and proven success in the storage industry, serving as a leader entrusted with responsibilities in channel sales and product marketing. Prior to joining Infinidat in 2018, he worked for 12 years at Arrow ECS in multiple roles, including national sales director and regional sales director. Before Arrow, he worked for four years as director of storage marketing and sales at Agilysys Corporation, and previously as a product manager of storage for seven years at Avnet Technology Solutions. In 2019, Diodato was also named a CRN Channel Chief.

“I share this honor of being named as a CRN Channel Chief with all the incredible Infinidat channel partners who make my job a pleasure and an adventure every day,” said Diodato. “The channel is integral to Infinidat’s go-to-market strategy. I love the fact that our company is so dedicated to help channel partners grow their business and receive the best training available. Channel partners know that I give 110% to them all the time, and this level of effort is the culture we have cultivated at Infinidat.”

The 2023 Channel Chiefs have helped their solution provider partners and customers navigate an increasingly complex landscape of interconnected challenges and shifting industry dynamics. With the innovative strategies, programs, and partnerships of these Channel Chiefs in place, the solution provider community has continued to thrive.

“Once again, this year’s list gives well-deserved recognition to the IT Channel Chiefs who are dedicated to driving the channel agenda and advocating for the development of strong channel partnerships,” said Blaine Raddon, CEO of The Channel Company. “Under their exceptional leadership, influence, and innovation, the IT channel vendor community continues to deliver solutions and services that meet the rapidly evolving needs of their solution provider partners and their customers.”

The 2023 CRN Channel Chiefs list will be featured in the February 2023 issue of CRN Magazine and online at

Infinidat has invested heavily in building up its channel partner program to a 5-star rating, increasing partner revenue, margins, co-op/marketing development funding (MDF), and joint events. For more information about the Infinidat Channel Partner Program, click here.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. Follow The Channel Company: Twitter, LinkedIn, and Facebook.

About Infinidat
Infinidat helps enterprises and service providers empower their data-driven competitive advantage at scale. Infinidat’s software defined storage architecture delivers microsecond latency, 100% availability, and scalability with a significantly lower total cost of ownership than competing storage technologies. The company offers an award-winning portfolio of enterprise storage solutions for primary and secondary storage deployments. The corporate headquarters are based in Herzliya, Israel, and U.S. headquarters in Waltham, Massachusetts. For more information, visit

© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.


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